Google - you either love ‘em or hate ‘em it would seem, reading the article from yesterday’s Sunday Times. Google are saying they need more information about us, and their competitors are saying they already have too much. The trigger for this latest pouring of outrage is - apparently - Google’s announcement that they had invested almost $4m in 23andme, a fledgling biotechnology company co-founded by Anne Wojcicki (Sergey Brinn’s significant other half), that is interested in the human genome. Interestingly, ordinary users (and I count myself in that category) are saying very little. I find that the Search engine does what is says on the tin; Google Reader is the best RSS reader, and I make the most of all the other freebies (Notebook, Calendar, Documents, Spreadsheets, desktop toolbar , screen saver, personalised search etc.) that they make available via their web site. Their argument that by getting to know more about me and my search habits will improve the relevance of their search results sounds believable - to me anyway.
However, one interesting quote attributed to Todd Cochrane of Geek News Central, with reference to Google’s pending (?) purchase of Feedburner (a company that tracks subscribers to all kinds of on-line content providers):
"Have people really thought about the ramifications of this? Google will not only know what you search for, what ads you click on, but they will also know exactly what you are subscribed to at a very intimate level…..they are going to know more about some people than their own family members may".
Perhaps it’s the fact that I come from a country that has more CCTV cameras per head of population than any other county in Western Europe (or the world), or my naive belief in the Google motto ‘Don’t do evil‘, but I believe that Google’s ultimate objective is to stay ahead of the game in providing a search service that everyone wants to use because it finds what they are looking for!
with me:-
"Effective collaboration requires trust, relationships and
understanding that take time to develop. Why are so many on-line systems
still developed on the basis of "build it and they will come and work
together" … ending up with empty Forums and a lot of money wasted?"
I was determined to avoid this problem when I set up the IDeA
communities by de-emphasising the
technology and promoting the fact that there was a central team of
people who were there to support project and programme managers in
setting up their communities of practice. This extended to facilitating
face-to-face launch events which were used to build trust and introduce
users to the social media tools they could use. Given this now has over 2000 members and more than 60 CoPs working across local government, I think the approach was reasonably successful.
This is the model I’m also going to use for the contract I’m working
on for the DfES, where a network of CoP’s will be established across
the Further Education Sector as part of a business change management process. The first priority is recruiting community
managers who will be out there meeting with various stakeholder groups (e.g. LSC, LLUK, OfSTED, MIAP, QIA and many others) and
encouraging greater collaboration within and across these groups as a precursor to developing a purpose-design on-line community (social media) environment. I’ve never believed in just providing the technology and waiting for people to use it.
Thus, I think my approach is about as far as you can get from what they’ve done with GovXchange!